Every year the world’s biggest search engine, Google makes around 600 tweaks to its algorithms. Even the search engine optimization expert does not get to know of even 10 of these. Moreover, we at least know that it’s now more important than ever for your site and its content to be authoritative, relevant and trustworthy. Search engines now have “trust and relevance algorithms” (Never mind how they are written).
If this is the pace at which search engines, without which your site will never be found are changing their algorithms, how frequently should you then do your site SEO audits? There are several types of SEO audits that you can do on your site or blog ranging from content analysis, usability, backlinks, social media, headings, page ranks, page speed and even AdWords. In this article, we will look at the top 10 tools for a technical SEO audit:
Here they are.
This tool keeps you up to date on what is new in the SEO world. Once you use this tool to do your website’s audit, it will measure it against over 70 metrics, including the latest. The results will then be available as slides or as a downloadable PDF document. It is available in both free and paid versions. If you are looking to audit several websites, the paid version is your best shot.
To audit your site, copy and paste your URL on the “search textbox as shown in the image below and click on the search button next to it. Woorank will give you a tangible report divided into errors (where you get it all wrong), what to improve (what you need to do well), and passed (what you are doing right). The audit takes less than 3 minutes.
Here is just a few of the woorank report:
What a name for a tool that does such vital analysis. Screaming Frog audits your site using over 30 metrics ranging from outbound links, response time, and anchor text. It is not an online tool. You need to install it on your computer. It will crawl your website for CSS, apps, links, and images. With this SEO audit tool, you get to analyze the results in real time. You literally go through your website audit checklist as the analysis continues. Alternatively, you can export SEO elements to an excel spreadsheet. The Screaming Frog is available in both free and paid versions.
Here is a sample screen of how screaming frog look like:
3. SEO Quake Toolbar – for Firefox, Opera, and Chrome
This is a completely free SEO audit tool. It gives you in-depth organic research data and competitor analysis data. The competitor analysis is shown directly on search engine results allowing you to see how your site ranks among competitors. Each web page is audited and the results is displayed in search engine results. Any issues found will also be highlighted.
If you decide to audit different pages of your site, the results will be shown on search engine results. You are not left wondering how each page is ranking, and which one is not. You are able to see whether you are actually receiving traffic on the particular page that you want. More to it, you also get to receive comprehensive reports on internal and external links.
What makes this website audit tool so cool is the fact just like its name suggests, it goes way back. You know, like a #tbt? Site auditing is only one side of the coin. What about what caused the change that you can now see? This is what the Wayback tool does. It goes through the site’s history in order to identify the cause of particular changes on your site.
To use this tool, copy and paste your site’s URL onto the toolbar on the tool’s home page and click “browse history”. This tool goes way back to help you solve a particular problem, for instance, a decrease in traffic
As a webmaster, as aforementioned, relevance cannot be simply overlooked. Depending on the industry that you are in, some industries are so volatile that lagging behind is synonymous to going out of business. Google Trends is a vital part of your site audit.
Google trend does not necessarily audit your website or blog. However, after getting your SEO audit report, you need to put some things in place. It could be the need for relevant contents. Google Trends will show you how the interest of a particular product has risen or lowered over a period of time. It could be in the last 5 years. You get to choose the location, to the levels of the country and the city. Google trend is the best tool for finding out what people are searching for on the internet over a period of time.
When we think of search engines, only Google comes to mind. However, we should not overlook Bing. The insights that you can get from Bing can become very useful when it comes to ranking on Google. This tool is quite similar to google search console. With Bing webmaster tool, you get to see analysis of clicks to your site from Bing, search query volume, indexing, optimization and crawling. Insights into all these factors definitely determine how you rank on Google.
This is more of a one-in-all package. There are several Moz tools that will be beneficial in your site SEO audit. Let’s look at a few:
a) The SERP Overlay – shows open site explorer metrics on search results.
b) Open Site Explorer – this tool does backlink analysis helping in the approximation of link equity.
c) Moz Local – gives an analysis of your site’s local citations. How frequently is your site mentioned in local listings?
This is what was formerly known as Google Webmaster Tools. There is absolutely no way you are going to say that your site SEO audit was successful when you did not ask the landlord what he thinks about your tenancy. But how do you ask the landlord? It’s simple. Just login using your Google account. Add your site or blog URL to google search console as a property and verify your ownership. Make sure you add both “www” and “non-www” version of your site or blog.
Closely related to the google search console is Google Analytics. It is a very comprehensive tool to help you understand website visitors and their behavior on your site. All you need to do is sign up and add the tracking code on the site pages which you want to audit. The code will start doing what it’s best known for– and that is giving you real-time insights.
You will get real helpful details like where your users are coming from, time spent on each page, and the pages where they spent the least time. You will get to know how frequently people visit your site and how soon or late do they leave and many more.
This tool does detailed keyword analysis on the keywords that your competitors are ranking for. To start, copy and paste your site URL, chose the country that you want to analyze and click search. You’ll get a breakdown of how your keywords rank against your competitors in terms of organic and paid search, backlinks and display advertising. You also get to see your keyword search volume.
All in all
The above top 10 tools for a technical SEO audit vary from Google tools, online tools, tools that you need to install on your computer, to tools that are extensions or plugins. They all together allow you to do an all-round SEO audit for you site or blog, identify problems and know how to solve it.
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