With the vast amount of information that is available on the internet these days, it becomes tough for search engines to segregate quality content from the duplicate and rehashed content. From the user’s point of view, it can be very frustrating to find wrong and irrelevant content in search results.
So, dear blogger, is your blog one of these blogs brimming with irrelevant contents? Is your blog on-page/off-page SEO not worth talking about? If yes, make sure you read this piece to the end so you know your next ultimate move.
Don’t wait for google panda to hit you.
Google Panda has a role to play – removing blogs featuring junk contents from SERPs – and it’s pretty playing it well. There is no doubt about it.
You just mentioned Google Panda. What the heck is Google Panda?
Google Panda is a change to Google’s search results ranking. It first showed its face in 2011. It was introduced to remove all the junk content from Google’s search results.
As a blogger, panda can help you achieve two things – get traffic to your blog or slap the face of your blog off SERPs.
Google panda segregates content and ranks blogs with relevant and high quality contents higher in the SERPs and pushes down blogs with low-quality contents, as Low-quality contents can have an adverse impact on the entire blog and the reader.
Google uses panda and other several algorithms like penguin (“for catching sites that are trying to buy links to gain search engine rankings”) to test how the quality of sites and then ranks them accordingly.
Panda looks for certain characteristics of a blog with much emphasis on quality of content, relevance and quality of backlinks, neat blog interface and social media strength.
The trend now is: How do I create content that will be useful for my readers, not how I do rank on google with this keyword?
For newbie bloggers, first things first
Newbie bloggers should focus on their backyard (the blog itself) first before looking at off-site marketing.
Now the tips
Let’s take a look at the tips you need to get hold of to make sure Google Panda is working in your favour.
If your site has seen a dip in rankings due to Google Panda, sorry about that. However, there are certain things that you may do to start seeing improvement in your rankings again.
These tips include:
Write quality content
Google has always liked quality content, but there is even more of an emphasis on it with Panda. This means that the content on your blog must be written for the people who are looking for it and not the search engine that is trying to find it as well.
Content that is created for robots and not humans leaves the visitor dry and without wanting to return to the site. Keywords may be used to catch the search engine, but you don’t have to turn your content into keyword farm. Instead you should capitalize on a new method called LSI or Latent Semantic Indexing.
Moreover, a post topic on “selling health insurance” but has information on “acne diseases” may not be considered a relevant content by Panda. It’s pretty simple. The content topic and the body is contradictory.
The saying: “Content is king” is everywhere on the internet. Many white hat SEO companies always stress the importance of high-quality content and its importance to the growth of your blog.
Increase page Interaction
Panda looks at how long someone stays on a blog. For small business online marketing, this means having lots of quality pages full of rich keywords. Google loves seeing people exploring a site because Panda uses the logic of ‘the more time they’re on there, the more likely this site has quality content.’
Google Panda ranks blogs faster when their content is unique. In others words, Google knows when someone is duplicating content from elsewhere to achieve lazy SEO. Your site content must be unique, i.e., you can’t find it anywhere else.
The opposite of Interaction, Panda considers how long it takes someone to get from your blog. Obviously, a high bounce rate isn’t good. Again, lots of pages full of useful information will decrease bounce rates and increase search engine rankings. Decreasing bounce rate still boils down to writing quality and useful content. Nobody wants to waste their precious time on what is not relevant to them, even you.
Google wants to know what people are doing on your blog. It’s all well and good to explore endless pages but do readers do anything e.g. buy your product, click a button or sign up to a newsletter? If readers are doing these things, then Panda thinks your blog must be giving your audience the information they need and will rank your blog accordingly.
Quality is always preferred to quantity. In fact, Google panda consider backlinks as a strong ranking signal. You need to build quality and relevant backlinks to your blog. For instance, if you own a digital marketing niche blog, a link to your blog from a freelancing blog is certainly not relevant. And Google panda will consider it as such.
More to it, some try to fool Google by having so many links from one site or blog pointing to their blog. But the truth is if you have lets say, 25+ backlinks from warriorforum, Google panda will consider all of them as one backlink. Sorry to break your heart.
Also note that no-follow links will not give you any backlink. Google will see them but will not follow them.
To share more light on how google treat no-follow links, I have pasted a snippet on it below:
How does Google handle nofollowed links?
In general, we don’t follow them. This means that Google does not transfer PageRank or anchor text across these links. Essentially, using nofollow causes us to drop the target links from our overall graph of the web. However, the target pages may still appear in our index if other sites link to them without using nofollow, or if the URLs are submitted to Google in a Sitemap. Also, it’s important to note that other search engines may handle nofollow in slightly different ways.
You can read the complete content by clicking here.
If you are darm sure your blog contents don’t deserve the low inbound link you are getting, the next ultimate step you need to take is to start auditing your inbound links.
Okay then. How do I build quality and relevant backlinks?
- Guest posting – Guest posting is still the traditional way of building quality backlinks. You need to check out for guest posting opportunities from top bloggers in your niche. One guest post from a popular blog can give you huge traffic, increase your ranking and give you more exposure.
- Social media – Create social media accounts and add your blog url.
- Receive mentions – Try to receive mentions from other news site and media
- Submit press release – write a press release and submit it to PR websites
- Join forums – Join some forums, try to offer some help and introduce your link when appropriate. Do not try to make your comments look over promotional.
- Blog commenting – Try to comment on a post you find useful and leave your link. Make sure your comment is contributing to the post.
Linking within your posts also increases your page views and lower your bounce rate. Try to link to one or two other related post within your posts. That leads the visitor around the site, making the experience more receptive. This can lead to higher trust signals among search engines when displaying the results.
The idea behind internal links is to keep the visitor on your blog with content that is engaging and that links to more detailed content within the site. By having many different variations on the same topic and having more in-depth articles, stories, etc. will show search engines that your blog is valuable to people when looking for this particular topic.
Use ads wisely
Yes, there is still a place for AdSense because Google owns it and makes money from it but less is more. Google Panda does not want to see your blog clogged with flashing ads everywhere with little room for the content itself. Minimize the ads maximize your SEO.
Spelling and grammar
Yes, Google puts importance on this. It’s also about professionalism, especially on small business blogs. Make sure your spelling and grammar is spotless or Google will think you’re not serious!
Frequent blog update
Update your blog regularly. Google then thinks you are keeping current and offering more to your readers.
The speed at which your blog will load for a visitor has a direct impact on their experience. Search engines may be able to display the results, but if the page is not responding, then the visitor will move on to another site.
You can increase your page load time today. Follow this systematic guide.
User experience can bring many benefits to a blog and can be one of the most important parts of keeping people coming back. The interactive dynamics should be able to make navigating through the website easy and without hindrance. Your blog should keep visitors engaged and connected as it becomes a part of their search pattern creating more frequent visits.
How your blog is displayed across several different types of devices is another important search engine optimization technique that needs to be checked. If your blog doesn’t look appealing in different types of displays and formats, then the blog will not get a favorable response.
Even, google is constantly updating its mobile algorithm known as “Mobilegeddon”.
Below is a test result of how my blog looks like on different screen resolutions:
Use a coherent meta tags to describe what your website is all about to search engines. Matt Cutts (Google Distinguished Engineer) statement about meta tags
Matt Cutts (Google Distinguished Engineer) statement about heading tags.
The bottom line is what does Google Panda want? In a simple term, what should I do in order not to offend the big guy (“Panda”)? What can I do to appear on SERPs top 1?
I have just given you some tips above. I will summarize them down here.
Google panda wants:
- Blogs with quality content. Also, the longer the content in words and relevancy, the more likely it is to rank fast.
- Blogs with quality page interaction.
- Blogs that are brimming with unique contents.
- Blogs with low bounce rate.
- Relevant and quality backlinks – Plenty of them.
- Blogs that are not cluttered with ads.
- Perfect on-page SEO – do not do off-page SEO if your on-page SEO is bad. They need to complement themselves.
- Frequently updated blog.
- Blog with high DA (Domain Authority) and PA (Page Authority). You need the top 4 above to achieve this.
- Clean blog interface and easily accessible
- Fast loading blogs
- Responsive blogs – blogs that can render well on various devices
You will not have to do anything new if you passed the below critical points:
- The contents of your blog are quality contents – that is well written content and not scraped from somewhere.
- You are not paying to get backlinks (paid links) or involving in link exchange.
- You are not using the same Meta Description on each pages of your blog.
- The contents on your blog is unique.
- You have a lot of quality and relevant backlinks.
- You have a low bounce rate.
- You keep adverts on your blog to the minimum and neat.
- You have no more than one H1 on each page of your blog and it contains your main keyword.
- Your blog loads very fast
- Your blog is mobile responsive
But you have a lot of work to do if:
- The contents of your blog are spun and low quality.
- You are paying to get backlinks (paid links) or involving in link exchange. Whichever way you try to make your paid links look natural to Google, you will eventually be caught. You may experience high rankings (probably appear in top 1-10 in SERPs) in the first three to six months but I am certainly sure you are not bargaining for temporal high rankings, right?
- You are spamming your blog with keywords. Google is gradually doing away with using keywords as a strong ranking signal. Although it still uses keywords in content to determine its purpose.
- You are using the same Meta Description on each pages of your blog. This is too deadly. Make sure each page have a unique meta description. It is best to write this content with a human touch and not one that is directed towards gaining the interest of the search engine.
- You have more than one H1 on each page of your blog.
- Your blog loads very slowly.
- Your blog is not mobile responsive.
I don’t want to leave you wondering why I did not include page views to the tips. Worry not. Your blog will experience huge page views when the above tips are properly applied.
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