A huge number of people nowadays are hooked to the internet through mobile phones. Owing to the growing number of android phone subscribers, Google has laid out the terms of designing mobile-friendly websites. This is the reason many businesses have created a mobile version of their websites. However, looking through these sites, you are sure to notice a few glaring mistakes.
Let us review some of the most deadly mobile SEO mistakes you ought to avoid to remain on top of your online marketing strategy.
1. Poor Page Loading Speed
One common issue that causes many visitors to abandon a website is its loading speed. Studies have shown that 53% of visitors on a site leave when the page does not load within 3 seconds.
Ideally, mobile pages should load within one second. What if your page fails to load as soon as the user wants it? Don’t worry. Some of the ways to increase the loading speed on your mobile page are through:
Compress image size: Reduce the size of images on your site. Tools like optimizilla can help you reduce your image size without sacrificing the image quality. If you are using WordPress, smush it is your best buddy.
Avoid as many 301 redirects as possible: Minimize 301 redirects and get rid of unnecessary features on your page
Get in touch with your hosting provider: Use reliable hosting solutions as the cheap ones are known to cripple the performance of your site especially during huge volume traffic. E-commerce is often the victim of this.
Use Accelerated Mobile Pages for faster page loading speed: These pages are without unnecessary HTML coding.
Monitor your progress: Monitor the speed of your page using Google PageSpeed Insights tool. This tool will help your correct the loading speed of your pages accordingly.
2. Wrong Utilization of Videos
Although the future of digital marketing lies in videos, some SEOs cram up videos that consume too much bandwidth or use up a lot of uploading time.
Bottom line: Remove the ones that do not work well across mobile devices, and increase the flexibility of the one’s that are necessary for your campaign. It is also advisable to use transcripts for videos. These transcripts help both visitors who rely on closed captioning and also Google for purposes of indexing. For animated content, use HTML5 which can be easily created using Google Web Designer.
3. Failing to Fix Mobile Only-404s and Faulty Cross Links
A mobile only 404 error is when a mobile user cannot access the same content that is accessible by a desktop user. You should get rid of these pages as they have a negative effect on the Google ranking of your site. These errors can be fixed using website auditing software.
Another common issue with websites that are not optimized for mobile is that they tend to have faulty links. This problem is mainly observed where a website has separate mobile and desktop URLs. To fix these cross-links you should take the following measures:
Redirect users to the correct URL: For instance, if a mobile user is mistakenly directed to the desktop version of a website, forward them to the mobile version. That is the page they need.
Maintain content consistency: Provide the same content to all users regardless of their mobile device
Wrong device linking: Watch out not to link desktop versions of pages to mobile pages
To be aware of any faulty redirects, make sure you verify your site with Google. This way, you will receive a crawling error report from Google with recommendations on how to rectify these mishaps.
4. Using Interstitials
While using interstitials such as popups can be handy for marketing purposes, where you may be intending to prompt users to take a certain action, they should be used cautiously. According to Google, interstitials are likely to ruin a user’s experience. On January 2017, Google introduced a search signal that penalizes mobile sites that use interstitials improperly. In this case, you should remove pop-ups that cover a page’s main content, stand alone interstitials that are hard to get rid of, and deceptive layouts that ruin a user’s viewing experience. Instead incorporate
Necessary interstitials like those used to verify a visitor’s age.
Login dialogs for content like emails
Banners that only cover a small portion of the screen like the banners offered by chrome and safari.
5. Failing to Use Rich Snippets
The use of rich snippets will help your Google rankings. Google responds well to mobile sites that offer correct and accurate answers. If you want to boost your rankings through the use of rich snippets, use Schema.org to provide precise and immediate answers to frequently asked queries.
6. Failing to Specify Viewports
Mobile phone users cannot view pages in the right aspect ratio if you fail to indicate accurate viewports. One mistake SEOs do is failing to use flexible viewports. This makes the website viewable on a few selected devices. Furthermore, if the coordinates of the viewport are set to use a minimum, consumers with tiny mobile screens will have difficulty viewing pages. Some of the recommended ways of remedying this problem are by:
Activating user scaling
Ensure the ratio between device-independent pixels and CSS pixels is 1:1
Control the basic dimensions of your page and the scaling with meta viewport tag
7. Failing to Cross-Check Website Building Metrics
When you are building a website to optimize it for desktop or mobile, you should utilize good auditing tools to identify any gaps that may affect your site’s success. You should use these tools to check your back links, content, meta-tags, and other variables that will affect your site’s user performance. While these auditing tools have different functions, they often give measurable results which differ with each tool. You should compare the readings of the different tools and single out the ones that matter the most.
All in All
While many web designers and developers can create mobile-optimized websites without any trouble, they tend to overlook or forget some very pertinent SEO issues. It is important to pay attention to your site’s loading speed, how you utilize videos on your pages, and 404 errors and cross-links. You need to also pay attention to how you use interstitials, rich snippets, view ports, and website building metrics. Most of the mistakes mentioned above do not only affect your site’s Google rankings but also a user’s experience.
The next time you wonder why you are not getting that many visitors to your site, or why you are ranking low on Google, begin by addressing the above 7 deadly mobile SEO mistakes.